The questions people are too polite to ask at the counter.
Nobody wants to look uninformed in a jewellery shop, so a lot of good questions go unasked. Here they are answered plainly, with no sales pitch attached. Read them before you buy anywhere — not only here.
The guides
Dhanteras 2026: buying gold →
Friday 6 November 2026. What to decide before the day, and how to avoid the festival rush.
Today's gold rate, explained →
How the counter rate is set, what 24K, 22K and 18K mean for the price, and how to get today's rate.
How to check a HUID →
Every hallmarked piece has a unique six-digit code. Here is how to read it and verify it yourself in about a minute.
22K or 18K — which and when →
More gold is not automatically the right answer. What each is genuinely better at.
What making charges actually are →
The part of the bill people find most opaque, explained without defending it.
How much gold a wedding needs →
A realistic checklist, and the honest answer that there is no fixed number.
Seven questions to ask any jeweller →
Checkable questions with real answers. Take them to every shop, not only this one.
Local jeweller or national chain? →
What the big chains genuinely do better, and what an independent does better.