A broad chain that does not weigh like one.
Most men who walk in want the same thing: a chain that looks substantial without costing what a truly solid one costs. That is a construction problem, and it has a good answer — broad men's 22K chains built at around 30 grams that read far heavier than they are.
What we keep
Cuban
The broad, flat interlock. The most asked-for men's chain in the shop, and the one that carries a heavy look best at a moderate weight.
Box and rope
Cleaner, more everyday. Rope catches light along its length; box sits flatter under a collar.
Hollow builds
Where the broad look is the point and the weight is not. Handled with care, these last well.
Made to order
A recent order was a 110-gram solid Cuban bracelet — the customer's own design, their weight, their initials engraved on the lock.
Before you buy anywhere
Ask to see the HUID.
Every chain we sell is 916 hallmarked and carries a six-digit HUID number that belongs to that chain, not to the shop. You can check it yourself on the BIS Care app. If a shop cannot show you one, that is worth a pause.
